Timeless

Genre: Commercial

Customer: Barons

Production company: Goodwill

A series of short and minimalistic branding films for the shirt company Barons. We tried to make the films just as classy and minimalistic as their shirt designs. The humor was intended to be very subtle and not goofy.

The films were designed to be very precise, which required immense planning and preparation. In different visual ways they all convey the story that the classic white shirt is and has always been timeless.

Watch the two other films below.